Tuesday, 28 January 2014

Ideology


Group definition of Ideology :

"We consider Ideology to be a set of values and beliefs based on an idea"


Ideology is a key factor behind all media texts as it expresses the dominant ideas that the producer wants to convey.An example of this can be found in the following video :


 
 
 
 
 
 
 
This video clip offers an insight into how viewers can be maipulated without even realising.

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